CORAL GABLES, Fla.–(BUSINESS WIRE)–Palm Medical Centers (“PMC”), an MBF Healthcare Partners II, L.P. (“MBF”) portfolio company, has named Nina Sinisterra Vice President of Marketing and Patient Engagement. The appointment of the veteran marketing executive is a key talent acquisition as PMC continues its growth in the Florida senior healthcare market.
Ms. Sinisterra has 20 years of experience in marketing, sales, and provider relations in Florida and Texas working with Medicare Advantage plans and groups. She most recently served as Marketing Director for Conviva Care Solutions. At PMC, Ms. Sinisterra is a key leader directing the organic growth strategy for the company’s 19 medical centers throughout South and Central Florida.